Friday evening to Monday morning — about 72 hours, roughly twelve to fifteen of them at your desk. Each session has one job, and each session's output is the next one's raw material. That is what makes it a factory rather than a pile of tips.

LAUNCH

SELECT

PRODUCE

PACKAGE

LAUNCH

FRI

SELECT

Choose one idea and prove someone already wants it. You score your candidates against the 4-Axis Rubric — demand, competition, price, durability — and run the 3-Minute Validation Test, so the decision is made by a scorecard instead of by your mood at 9pm on a Friday.

SAT

PRODUCE

The Production Engine

Build the whole manuscript. Two rules govern the session: architecture before words, and AI drafts, you decide. You build the skeleton, generate section by section, then apply the Human Value Overlay — the specificity, lived experience, corrections, opinions and voice that turn generated text into something worth paying for. A Truth Pass catches everything that could be wrong before it ships.

MON

PACKAGE

The Packaging Protocol

Make it look like the thing it is. Five design decisions, locked once and applied everywhere. A cover that passes the thumbnail test — because that is the size it will actually be seen at. Three mockups, the sales copy, and a price set against the depth of the problem rather than the page count.

SUN

The Payday Launch

A low-cost storefront, a product page built for selling your product. You test your own checkout before you tell anyone — because the most common launch-day failure is not a lack of buyers, it is a broken file.

The whole path, in order — from an empty page to a product on a storefront, and from nobody knowing you to a catalogue people come back to. Each one is standalone — and all eight come with the Factory.

€47

COMPLETE SET

ONE FLAGSHIP. EIGHT COMPANION GUIDES.

THE OFFER

instant download

incl. VAT - One payment for the complete system. All nine guides, yours to keep.

The complete 38-page Flagship guide

Standard Operating Procedures

Session checklists and troubleshooting

Eight Companion Guides:

The Problem Map

The Magnet

The List

The Email Funnel

The First 100 Buyers

The Visual Shelf

The Catalogue

The Long Game

The Digital Shop Blueprint Ebook - The Complete 200-page Beginner-Guide

From idea to live storefront in 72 hours

Launch Your First Digital Product in Just One Weekend.

From your first product to a scalable digital business, this complete system gives you the frameworks, strategies, and proven processes to build, launch, market, and grow with confidence.

The 72-Hour Digital Product Factory is the practical blueprint for turning an idea into a professionally packaged digital product in just one weekend. Then, continue growing your business with eight focused companion guides that take you from your first sale to a complete digital product ecosystem.

ONE SYSTEM - ONE WEEKEND - ONE DIGITAL BUSINESS

Build Your Digital Product Business—THE RIGHT WAY.